The System
How companies actually decide: the leveling matrix, the calibration room, and the ninety seconds your manager gets to argue your case. Once you see how the score is kept, you stop guessing.
The Strategy
The weekly system that builds an undeniable case: the 70/30 rule, receipts with numbers attached, the five-line Friday Note, and the exposure moves that get your name known in rooms you're not in.
The Scripts
Word for word: the early ask, the sponsor conversations, the two-page packet your manager can forward, and exactly what to say when they tell you "there's no budget."